Case Study · 01
Proof, not promises.
A single client, a single engine, 90 days of authentic content captured in the real world.
Client
ThreadLab Studio
AI fashion partner — design garments, build collections, prep for manufacturing.
25
Posts
90d
Window
Reels
97.6% of views
Account Insights · Last 90 days
Views
2,484,271
84%
Non-followers
16%
Followers
Followers
44.2K
Built from 25 posts · 0 following
1,197,432
Accounts reached
Interactions
252,360
145,182 accounts engaged
Reel Dominance
94.3%
Of all interactions came from Reels
Reach Split
73.2%
Interactions from non-followers
Top Content · By Views
Five reels. Over a million views.
Every top-performing piece was captured in the real world — authentic reactions and product-led entertainment, not staged shots.
Reel 01
794K
Views · May 21
Reel 02
94.2K
Views · Apr 28
Reel 03
91.9K
Views · May 18
Reel 04
89.5K
Views · May 10
Reel 05
78.2K
Views · Jun 24
The Engine
What we actually did.
We took ThreadLab's products into the real world and captured authentic customer reactions on camera.
Every clip was edited into a branded reel — product-forward, entertaining, and native to the platform.
Consistency did the rest: 25 posts, 2.48M views, and a 44.2K-follower audience built almost entirely from non-followers discovering the brand.